I always tan according to the result a client expects, if it’s an occasion, their lifestyle and what they are wearing but I also take into account the time of year. We are now hitting the autumn season when we have less chance of catching the natural sun (unless we go abroad) so I recommend trying going down a shade.

I started advising this as soon as the wonderful weather we have had took a turn and resorted to typical British weather again. One of my weekly man-tan who has been a devout Sienna X 10% tried 8% last week and this week might try 6%. He’s reserved a 1hr self tan mist to top up his face and hands (should he need it during the week as he shaves daily and we all know how harsh shaving is) but has agreed dropping that shade isn’t as bad at all and gives a more natural result for the time of year. He works in the city where he said ‘we all fake it but we do not want to make it obvious we fake it’. He rocks a man-tan 👊🏻